See through Market Opportunity with Penetrating Insight
When talking about Guizhou Province, people always think of Maotai, Guizhou Cigarette and tourism industry which are just like three unique and famous marks of Guizhou Province. It is rarely known that as one of few provinces in China with less industrial pollutions, Guizhou Province has abundant available water resources, in addition, due to unique karst landform in Guizhou, the mineral water here is full of natural strontium elements which are beneficial to the human body. However, with such rare water resource, Guizhou Province has never given full play to these advantages, which leads to Guizhou Water never flowing to the world. Mr. Wang Wei, President of Xingwei Group in Guizhou province, acutely perceives the opportunity and timely launches its own brand "Guizhou Great Healthy Water", aiming at providing people with safe, healthy and affordable drinking water which contains rich mineral ingredients, and adapts to human body requirements. It is dedicated to enhancing the position of Guizhou water in the market and further tapping the huge market potential. Behind the brand it rests with the enterprise concept of creating the independent and innovative national brand; It hopes to assist Guizhou water to go global, along with such local famous brands as Maotai Wine, Guizhou tobacco and tourism industry, thus forming four major brands of Guizhou. For a long time, President Wang Wei has devoted to the targeted poverty alleviation and constantly explored the industrial innovation modes. Since the success of the model of five kinds of shares at Xiushui (literally, the shares consist of per-capita shares, land shares, benefit shares, shares of filial piety and development shares)” put forward by him, Wang Wei immediately has got involved in the construction of the "Xingdong Great Health Industrial Park", another large project. The project encompasses an expansive land area measuring approximately 6,000 mu, with the total investment of RMB 20 billion to achieve its ultimate goals of establishing a comprehensive industrial base primarily focused on the production of foods, medicines, and health care products. Concurrently, the base will also engage in related sectors such as medical care, elderly support, health preservation, cultural initiatives, tourism, and leisure activities. The construction of the "Great Healthy Water" serves as the primary undertaking in the development of the Park, thereby emphasizing the importance of addressing health and wellness needs for the community.
Forge ahead when Facing Difficulties and Boost the Fast Development of the Project
The project has got the attention of the industry and the market from the commencement, and the project team of Xingwei Group made greater efforts to push the project forward. At the end of April 2016, it led a delegation to conduct an inspection to TECH-LON in Guangzhou. As the leading enterprise in the sector of manufacturing packaging machines for beverage in China, TECH-LON has grasped the most advanced equipment technology in the industry and possesses the processing level of world class. Its excellent quality assurance system and management team is recognized by the leaders of Xingwei Group. Adhering to the common concept of “independently creating new national brands”, both parties reached the memorandum of cooperation and signed up for a 43200BPH small bottle filling line and a 4000BPH 4.5L bottle filling line, as well as the supporting equipment such as injection molding, cap pressing and air compressing equipment. During the discussion, how to timely launch products in the peak periods of drinking water became the head-scratching problem of both parties. Hence, on the following day of signing the contract, TECH-LON commenced to operate in a full swing by setting up the Xingdong project team in order to complete the task as scheduled in multiple directions: Firstly, determine the product positioning and marketing approaches. The strategic position of products was designed by the senior and professional marketing and planning team and so were a series of promotional plans. With the experience accumulated for many years, it had provided suggestions for such packaging materials as bottle shapes, bottle caps, tags and cartons, as well as the innovative schemes for the products’ being released in the market. Secondly, the project manager coordinated the whole project to facilitate the project construction. In the condition that the plan arrangement map of the whole factory had not been determined, an experienced project manager was immediately deployed to provide guidance for the planning and design of the factory buildings under construction, as well as the comprehensive and point-to-point guidance for such factory buildings, and confirmed the design plan and regulated the process of factory construction. Thirdly, training of talented staff and team building. Detailed training plan was made to provide 14 selected excellent employees from Xingwei Group with systematic training, thus storing talented workers for the Group.
Smoothly Deliver the Key to the Project and Break the Record of the Beverage Water Industry
Through the meticulous coordination of advantageous resources and the implementation of correct policies, all aspects of the production line were conducted in a methodical and efficient manner. On July 18th, 2016, the trial production phase was successfully executed, and the project results were subjected to scrutiny by the customer. The design, manufacturing, installation, commissioning, and production of all processes were executed seamlessly, culminating in the completion of the turnkey project. Notably, the construction phase was concluded in a record-breaking two months and ten days, setting a new industry benchmark for the production and delivery of drinking water.